Joey Pedras | Director of Digital Strategy
Director of Digital Strategy

Joey Pedras

I architect high-velocity revenue engines. A Director-level strategist bridging the gap between algorithmic precision (AI, Attribution, SEO) and human-centric brand leadership. I specialize in fixing broken marketing ecosystems and scaling P&L performance.

Executive Track Record
Brand Manager (Global)
ACMA // Healthcare Oct 2025 - Present
Global Strategy
HubSpot CRM Architect
  • Trust Architecture: Leading brand positioning for a global accreditation body, navigating pharma compliance standards to build authority.
  • Lifecycle Engineering: Architecting the lead nurturing journey within HubSpot, translating medical authority into institutional adoption.
Principal Digital Strategist
TrueFuture Media Jun 2021 - Present
Fractional CMO Services
High Retention
  • Strategic Partnership: Serving as the "Marketing Head" for a diverse portfolio (Indie Games, SMBs), deploying scalable systems on Squarespace and custom stacks.
  • Community Engineering: Moving beyond standard ads to build "tribes" leveraging influencer activations to drive grassroots growth with minimal ad spend.
Digital Marketing Manager
Babysense Jan 2025 - Oct 2025
300% ROAS (PMax)
$100k Monthly P&L
+20% Velocity
  • Attribution Intelligence: Implemented Triple Whale to solve "dark social" tracking, identifying high-value "Tech-Savvy Mom" cohorts.
  • Leadership: Managed a creative pod (PR + Social). Implemented Agile workflows that increased asset velocity by 20%.
  • AI SEO: Deployed ChatGPT Codex to automate schema markup on Shopify, boosting organic visibility for safety keywords.
Digital Marketing Specialist
Total Home Supply Mar 2024 - Jan 2025
-50% CPA Cost
10k Follower Growth
  • Full-Funnel Ops: Slashed CPA by aligning Google PMax feeds with granular "content gap" SEO articles discovered via Ahrefs.
  • Content Pivot: Transformed a niche HVAC brand into an engagement engine, scaling Facebook from <100 to 10k via educational video.
Digital Marketing Coordinator
Nitto Americas Nov 2019 - Oct 2023
  • Pipeline Development: Built the internship program from scratch. Mentored 3 cohorts, leading to a full-time hire (Graphic Designer) from the pool.
  • Omnichannel Launch: Orchestrated the US market entry for ZeLo (B2C). Integrated physical pop-ups with digital capture (QR + Salesforce) to build a Day 1 customer base.
ZeLo pet hair rollers and packaging with Amazon availability announcement.
PPS based adhesive tape for heat-resistant insulation, designed for lithium-ion battery electrodes in electric vehicles, offering electrical insulation and heat resistance up to 160°C/320°F. Image includes a digital rendering of a car with visible in
Close-up of a microscope with a quote about engineering emphasizing advancing technologies to positively impact lives, credited to Priyanka Murthy from Nitto, Inc. on a red background.
Diagram explaining how polymers make up a tennis ball, with sections labeled natural rubber, synthetic rubber, fillers, and curing agents. The image includes a tennis ball cross-section showing its core composition.
Zelo available at Ninja Market in Torrance, California, with product display and contact information.
Promotional image for ELECRYSTA conductive film highlighting its high transparency, low resistance, excellent ITO adhesion, and versatile applications. Features a rolled film illustration.
Testimonial for ZeloClean Pet Hair Roller, praising its effectiveness and quality. Includes a five-star rating and the name M. Franks. Background features blue stripes and diagonal Zelo logos.