Joey Pedras | Digital Marketing Manager
Digital Marketing Manager

Joey Pedras

Brand storyteller and content creator who turns complex products into compelling narratives. 200+ videos produced, Wirecutter "Top Pick" secured, 500+ UGC assets directed, 60% organic traffic growth delivered.

Professional Experience
Digital Marketing Manager
Babysense // Consumer Electronics Jan 2025 - Oct 2025
4.3x ROAS
$300K Monthly Budget
100+ Creators
+25% YoY Revenue
  • Paid Media: Managed $300K/month across Google, Meta, and TikTok, delivering 4.3x ROAS through systematic testing and audience segmentation.
  • Creator Program: Built influencer program from scratch to 100+ creators, producing 500+ UGC assets.
  • Content Strategy: Secured Wirecutter "Top Pick" through strategic positioning, driving 60% organic traffic increase.
  • Growth: Delivered 25% YoY revenue growth and 40% audience expansion.
Digital Marketing Coordinator
Total Home Supply // HVAC Retail Feb 2024 - Jan 2025
+37% Revenue
$200K Monthly Budget
10K+ Follower Growth
  • Paid Media: Managed $200K/month across Google Ads and Performance Max campaigns.
  • Content Pivot: Led video-first strategy, grew Facebook from under 50 to 10K+ followers in 6 months.
  • Conversion Optimization: Overhauled Google Ads campaigns achieving 37% revenue increase and 26.7% conversion rate improvement.
  • Customer Acquisition: Increased customer acquisition 26.6% through integrated content-to-conversion strategy.
Brand Coordinator
Nitto, Inc. // B2B Industrial Sept 2019 - Oct 2023
+40% Follower Growth
+65% Engagement
60+ Monthly Assets
  • Market Entry: Spearheaded U.S. market entry, establishing complete brand identity for Nitto Americas.
  • B2C Launch: Developed launch of B2C cleaning brand (ZeLo) for U.S. market, producing 60+ assets monthly for social and Meta ads.
  • Influencer Program: Built influencer program vetting 50+ ambassadors, managed launch delivering viral organic reach.
  • Dual-Channel Strategy: Managed LinkedIn B2B and Instagram B2C channels achieving 40% follower growth and 65% engagement increase.
Marketing Coordinator
Writer's Relief // Publishing Services Oct 2015 - Nov 2019
50+ Client Projects
50+ Video Campaigns
  • Client Management: Managed client projects end-to-end, delivering 50+ web design, self-publishing, and video projects for writing clients.
  • Video Production: Produced cinematic trailers and author spotlights across 50+ campaigns.
  • Analytics: Built measurement infrastructure tracking engagement, retention, and conversion metrics.
  • Social Strategy: Developed social media strategy growing engagement and audience presence across platforms.
ZeLo pet hair rollers and packaging with Amazon availability announcement.
PPS based adhesive tape for heat-resistant insulation, designed for lithium-ion battery electrodes in electric vehicles, offering electrical insulation and heat resistance up to 160°C/320°F. Image includes a digital rendering of a car with visible in
Close-up of a microscope with a quote about engineering emphasizing advancing technologies to positively impact lives, credited to Priyanka Murthy from Nitto, Inc. on a red background.
Diagram explaining how polymers make up a tennis ball, with sections labeled natural rubber, synthetic rubber, fillers, and curing agents. The image includes a tennis ball cross-section showing its core composition.
Zelo available at Ninja Market in Torrance, California, with product display and contact information.
Promotional image for ELECRYSTA conductive film highlighting its high transparency, low resistance, excellent ITO adhesion, and versatile applications. Features a rolled film illustration.
Testimonial for ZeloClean Pet Hair Roller, praising its effectiveness and quality. Includes a five-star rating and the name M. Franks. Background features blue stripes and diagonal Zelo logos.