Summary

Dynamic Digital Marketing Manager with more than 12 years of experience transforming brand visibility and engagement across diverse platforms. Proven track record building and executing innovative marketing strategies that drive growth and improve customer interaction. Skilled in multimedia content creation that delivers narratives which resonate with target audiences.

Adept at optimizing campaigns with data-driven insights, aligning programs to customer journeys, and maximizing ROI. Strong collaborator and mentor with a focus on team development and efficient execution.

Experience

Babysense

Digital Marketing Manager

January 2025 - October 2025

Cresskill, NJ

Drove sales growth 25% and expanded target audience 40% in one year. Managed $50K per month ad budget across Google, Meta, and TikTok with 3.5x ROAS.
Built a content strategy that positioned Babysense as an industry leader. Earned Wirecutter's Top Pick, increased organic traffic 60% through SEO, and improved brand recall across digital channels.
Lifted landing page conversions 20% through CRO and A/B testing. Reallocated budgets to improve ROI 15%.
Launched the U.S. go-to-market plan in partnership with product, sales, and content teams. Activated 100+ creators through PR and influencer programs, generated 500+ UGC assets, and boosted direct sales 20%.
Used generative AI to streamline research and implementation which improved team efficiency.

Total Home Supply

Digital Marketing Coordinator

February 2025 - January 2026

Pine Brook, NJ

Brand Awareness: grew Facebook audience from under 50 to 10K+ within six months using daily educational and video content which increased site visits 2.57%.
Paid Advertising: optimized Google Ads and Performance Max which lifted revenue 37%, impressions 47%, purchase conversions 28%, and orders 25.9% while raising conversion rates 26.7%.
Thought Leadership: produced short-form video and product content that positioned the company as an HVAC authority and increased customer acquisition 26.6%.

Nitto, Inc.

Brand Coordinator

November 2019 - October 2023

Teaneck, NJ

Defined and established brand identity which drove 40% follower growth since 2019. Implemented cross-platform social strategy with a video-first approach and lifted organic engagement 65%.
Managed SEO-driven B2B and B2C web content. Used GA and GTM along with Meta Pixel for measurement and conversion optimization.
Produced video, photo, audio, and graphic assets for both B2B and B2C brands including UGC-style campaigns such as ZeLo highlights.
Monitored competitors with Sprout Social and managed budgets across paid channels with ongoing A/B testing.
Mentored interns and onboarded new team members to improve output and collaboration.

Writer's Relief

Marketing Coordinator

October 2015 - November 2019

Wood-Ridge, NJ

Managed the company's social presence to drive growth and engagement across Facebook and Twitter.
Wrote campaign copy and ads for targeted promotions.
Produced and edited YouTube videos including tutorials, client book trailers, and author spotlights.
Designed video ads which improved visibility and conversions.

Education

Fairleigh Dickinson University - Metropolitan Campus

2009 - 2010

Teaneck, NJ

English