Career
Marketing Director
Rosenblum Law / TrafficTickets.com
- Led a contract mandate to restructure a fragmented marketing function across TrafficTickets.com, estate planning, and medical malpractice, clarifying strategy, ownership, production workflows, KPI standards, and agency accountability.
- Built an expert-led content strategy that translated NY/NJ traffic and enforcement expertise into plain-language social content, short-form video, rich-media SEO, and contributor interviews.
- Developed integrated campaign and testing roadmaps across brand, content, lifecycle, paid acquisition, and conversion rate optimization.
- Rebuilt attribution across GA4, GTM, CallTrackingMetrics, FileMaker CRM, ActiveCampaign, Zapier, and Perspective to connect marketing activity with calls, forms, quotes, hires, and profitability.
Digital Marketing Manager
Babysense
- Built a 360-degree U.S. brand strategy across positioning, messaging, social, content, creators, and PR, contributing to a Wirecutter Top Pick and 25% year-over-year revenue growth.
- Scaled creator partnerships from near zero to 100+ active relationships and 500+ UGC assets, then hired and mentored an Influencer Partnerships Manager and documented the sourcing and production playbook.
- Directed content and creative strategy for a $300K/month paid media program across Meta, Google, and TikTok, delivering 4.3x ROAS through creative testing and audience optimization.
- Partnered directly with the CEO and CMO on U.S. go-to-market strategy, pricing, brand positioning, quarterly planning, and budget allocation.
Digital Marketing Manager
Total Home Supply
- Created an educational content strategy that reframed HVAC from a commodity purchase into a trusted resource, growing Facebook organically from fewer than 50 followers to more than 10,000 in six months.
- Owned brand, ecommerce, and full-funnel growth strategy with P&L accountability for $200K+ in monthly ad spend.
- Rebuilt Google Ads and Performance Max campaigns, increasing paid-media revenue 37%, conversion rate 26.7%, and customer acquisition 26.6%.
- Managed Shopify and Amazon catalog strategy and implemented GA4 and GTM dashboards connecting marketing activity directly to revenue.
Marketing Manager
Nitto, Inc.
- Built the U.S. marketing function from the ground up for a global Japanese manufacturer spanning B2B industrial and B2C consumer lines, including positioning, content, social, email, CRM, and reporting.
- Created editorial and production workflows across LinkedIn, Instagram, Facebook, and YouTube, increasing the combined social audience 40% and engagement 65%.
- Launched the ZeLo consumer brand, recruited and trained two full-time content team members, and built HubSpot and Pardot systems for nurture, segmentation, and reporting.
- Directed cinematic brand films and a global activation at the Nitto ATP Finals in Turin, coordinating U.S. and international stakeholders.
Marketing Coordinator
Writer's Relief
- Wrote and edited blog and marketing content for a literary-services audience, conducted client consultations, and supported office administration and hiring.
- Produced and edited marketing videos and author book trailers, then launched a video production service that became a core lead-generation channel.
- Managed CRM and email operations across 50+ client accounts in Omnisend, including segmentation, drip campaigns, and performance reporting.
- Managed Meta and Google paid advertising alongside broader client and content responsibilities.
Personal Brand
@joeypedras
Content Creator & Storyteller
Built an audience by turning film, television, folklore, and culture into narrative-led short-form analysis designed for shares and saves. I own the full process from research and thesis development through scripting, presentation, editing, packaging, and audience analysis.
Founder
TrueFuture Media
Founder & Brand Content Strategist
Advise businesses on brand positioning, content strategy, paid media, website optimization, and integrated growth systems. I’ve also built AI-assisted research and production workflows that translate audience insight into campaigns, content calendars, and creative briefs.
Brand & Content
Strategy & Leadership
Growth & Lifecycle
Analytics & Platforms
Portfolio · Selected work
The strategy, in the work.
Brand films, product education, creator partnerships, social campaigns, and original editorial work. Explore selected projects across the businesses and audiences I’ve helped build.
Last updated
Brand storytelling · Film
Nitto: The Art of Tape
A brand film that gives an everyday material a larger story, bringing a creative lens to industrial manufacturing and innovation.
From my work building Nitto’s U.S. marketing function and directing cinematic brand films.
Watch the film ↗
Product education · Explainer
PTAC Units Explained
An accessible introduction to packaged terminal air conditioners, helping customers understand the category before they choose a unit.
From my work leading Total Home Supply’s marketing and building an educational content strategy for HVAC customers.
Watch the explainer ↗
Creator partnership · Reel
The product in a real parent’s day
A creator collaboration that makes the monitor part of an everyday parenting moment: two children napping, lunch to make, and a little time to yourself.
Published by @thepihlblads with @babysensemonitors. Featured from my time leading Babysense’s U.S. brand and creator program.
View original post ↗
Brand communication · Social post
Turning recognition into brand trust
Product imagery and editorial recognition come together in one clear proof point for parents researching a baby monitor.
Published by @babysensemonitors during my January–October 2025 tenure. Recognition shown belongs to Babysense and its products.
View original post ↗
Original commentary · Reel
Why Scrubs still resonates
An emotional thesis about grief and comedy turns a familiar television series into a conversation people want to join and share.
My personal creator work: research, scripting, presentation, editing, and packaging. The post showed 38.8K likes when reviewed on September 14, 2026.
View original post ↗
Editorial curation · Carousel
Seven shows, seven reasons to care
A timely viewing guide built around a specific reason to watch each show, pairing a consistent visual identity with concise editorial recommendations.
My personal editorial and creative work, published on @joeypedras.
View original post ↗Explore further
More ways I tell a story.
Campaign creative archive
Selected Nitto and ZeLo product, brand, and educational creative from my time building Nitto’s U.S. marketing function.
