Hire a Digital Marketing Manager | Joey Pedras
If you're looking to hire a digital marketing manager who builds systems that actually generate revenue, you're in the right place. I'm Joey Pedras: 10+ years across B2B, D2C, paid media, content strategy, and creator programs, with a track record of turning scrappy marketing departments into growth engines.
What You Actually Get When You Hire Me
Most digital marketing manager job postings ask for the same things: someone who can run ads, post on social, and "drive brand awareness." That's table stakes. What you really need is someone who can walk into a room where the marketing function doesn't fully exist yet and build it from scratch.
That's what I do. Every role I've held has started the same way: research the customer until the real trust signals surface, then shape the strategy, content, and team around that insight. I don't just execute campaigns. I build the systems that make campaigns repeatable and scalable.
Here's what that looks like in practice: full-funnel paid media architecture, organic social strategies that create real community, creator partnership programs that produce hundreds of assets, and content pipelines that feed everything from TikTok to email sequences.
The short version: You hire a digital marketing manager. You get a strategist, a content creator, a paid media operator, and a team builder, all in one person. That's the pitch. Here's the resume to prove it.
The Numbers Behind the Work
I respect your time, so let me lead with what matters most: measurable outcomes. These aren't projections or hypotheticals. These are results from real companies with real budgets.
At Babysense, I took ownership of the entire U.S. brand strategy: social, content, creator partnerships, PR, and positioning. The company's baby monitors earned a Wirecutter Top Pick, and revenue grew 25% year over year. At Total Home Supply, I turned a niche HVAC e-commerce store into a content hub that both homeowners and trade professionals actually trusted. Conversion rate improved 26.7%. Customer acquisition grew 26.6%.
At Nitto, a global Japanese manufacturer, there was no U.S. marketing function at all when I arrived. I built everything: brand strategy, content infrastructure, social media, email, CRM workflows, and performance reporting. Combined audience grew 40%. Engagement increased 65%.
The pattern is consistent: identify the gap, create the system, prove it with data.
How I Build Marketing Programs That Last
Step 1: Customer Research Before Anything Else
I don't start with a campaign. I start with the customer. Who are they? What do they search for? What makes them trust one brand over another? Every strategy I build is rooted in this kind of digging. It's not glamorous work, but it's the reason the results hold up over time instead of collapsing after launch week.
Step 2: Build the System, Not Just the Campaign
A good campaign runs once. A good system runs forever. I build content pipelines, creator sourcing frameworks, and paid media architectures designed to be handed off and scaled. When I left Babysense, the influencer program I built (complete with a documented playbook and three-pronged sourcing system) kept running without me. That's the goal.
Step 3: Organic and Paid Working Together
The best performing ads aren't made in a vacuum. They start as organic content that resonates. I architect pipelines where social content gets tested organically, top performers get converted into paid creative, and performance data flows back to inform the next round of content. It's a loop, not a line.
Step 4: AI as a Strategic Thinking Partner
I use AI tools like Claude and ChatGPT as genuine strategic partners across research, content production, and workflow design. This isn't about replacing creativity. It's about moving faster and thinking more clearly. I've built AI-assisted production workflows that cut content creation timelines by 60% for clients at TrueFuture Media.
Industries I've Worked Across
One of the things that makes me effective is range. I've marketed baby monitors, industrial tape, HVAC systems, publishing services, indie games, and zodiac apparel. That cross-industry experience means I don't bring a template. I bring a process for learning your specific customer fast, then building around what actually resonates.
Here's the industry breakdown: B2B manufacturing and industrial products, D2C consumer electronics and e-commerce, home services and HVAC, publishing and creative services, and lifestyle and consumer goods. In each case, the approach was the same: deep customer research first, strategy second, execution third.
If your product or service feels "hard to market" because it's technical, niche, or boring on the surface, that's exactly where I thrive. I turned HVAC refrigerant phaseouts into shareable content. I made industrial adhesive tape compelling enough for a brand film. Complexity is just unexplored storytelling territory. You can see examples of that work across my video portfolio and design work.
A Full-Stack Digital Marketing Manager
The title "digital marketing manager" covers a lot of ground. Here's exactly what I bring to the table across every major discipline.
Paid Media and Performance
I've managed $200K to $300K+ monthly budgets across Google Ads, Meta, and TikTok. I build full-funnel architectures: awareness through conversion, with attribution tracking through GA4, GTM, and tools like Triple Whale. My focus is always ROAS and revenue, not vanity metrics.
Social Media and Content Strategy
I build social media programs from zero. I create editorial calendars, content production workflows, and publishing schedules across LinkedIn, Instagram, TikTok, Facebook, and YouTube. My personal brand, @joeypedras, has 14K+ followers and 10M+ views, which serves as a living proof of concept for every strategy I recommend to employers and clients.
Creator Partnerships and UGC
I've built creator programs from scratch to 100+ active partnerships, producing 500+ assets. I hire and mentor the people who run these programs day to day. I've used Upfluence, Shopify Collabs, and manual sourcing to build pipelines that keep producing after I hand them off.
Email, CRM, and Lifecycle Marketing
I've built and run email programs in Klaviyo, HubSpot, Mailchimp, Omnisend, and Pardot. Lead nurture sequences, segmentation logic, drip campaigns, and performance dashboards for both B2B pipeline and D2C customer retention.
Brand and Storytelling
Before I was a marketer, I was a writer. I've published a poetry collection, written horror fiction, and studied storytelling through the lenses of David Lynch, Kurt Vonnegut, and Steven Spielberg. That creative background shows up in everything I produce: brand films, ad copy, long-form content, and campaign narratives that connect with real people.
Why Hire Me Over the Other 500 Applicants
Here's the honest answer: most digital marketing managers are specialists pretending to be generalists, or generalists who are shallow in every area. I'm a genuine full-stack marketer with deep experience across paid, organic, content, creators, email, and analytics. And I've done it across enough industries to adapt fast.
But the real differentiator is this: I build things from nothing. Every company I've joined has asked me to create a marketing function, a content pipeline, or a creator program that didn't exist yet. That's not a coincidence. That's a skill. If your marketing needs a system builder who can also get in the trenches and create the content, I'm your person.
I'm also not just talking about this stuff. I'm doing it in public, every day. This article you're reading? Built with proper schema markup, SEO structure, and internal linking. The website it lives on? I built the content strategy, the blog, and the interactive features myself. The Instagram account? Grew it to 14K+ followers with the same short-form strategy I'd apply to your brand.
Let's Talk About What You Need
I'm currently open to hybrid or remote digital marketing manager roles, and I take on select consulting engagements through TrueFuture Media. If you're looking for someone who builds marketing systems that generate real revenue, let's connect.
Get in TouchFrequently Asked Questions
What industries do you have experience in?
I've worked across B2B manufacturing (Nitto), D2C consumer electronics (Babysense), HVAC e-commerce (Total Home Supply), publishing services (Writer's Relief), and lifestyle brands (my Etsy shop DontBelieveYourEyes). I also run TrueFuture Media, consulting for B2B and service businesses across multiple industries.
Are you open to remote or hybrid positions?
Yes. I'm based in Cresskill, NJ, and I'm open to both hybrid roles in the NYC metro area and fully remote positions. My most recent role at Babysense was fully remote, and I've managed global campaigns across time zones from day one.
What tools and platforms are you proficient with?
On the paid side: Google Ads, Meta Ads, TikTok Ads, Performance Max, and Triple Whale. For CRM and email: Klaviyo, HubSpot, Mailchimp, Omnisend, and Pardot. Analytics: GA4, GTM, SEMrush. E-commerce: Shopify, Amazon Seller Central. Creative: Adobe Creative Suite, Figma, CapCut, Canva. AI tools: Claude, ChatGPT, and Higgsfield for video.
Do you also offer freelance consulting?
Yes. Through TrueFuture Media, I advise businesses on brand positioning, content strategy, paid media, and growth systems. If you need a digital marketing strategist for a specific project or ongoing engagement, reach out through my contact page.
What sets you apart from other digital marketing managers?
I build from scratch. Every company I've joined has asked me to create marketing infrastructure that didn't exist. I've done that four times now, each time producing measurable growth. I also practice what I preach: 14K+ Instagram followers, a published author, and a personal website that demonstrates the exact SEO, content, and interactive strategies I'd bring to your brand.